Why Royal Canin
Our Philosophy is Our Difference
In animal nutrition, there are some who look to man, the owner, and use him as the starting point for innovation. At Royal Canin, we put the animal at the heart of our innovation process. It is a radically different approach but it is the only true, rigorously scientific way.
This method which focuses on the dog or cat, distinguishes Royal Canin from other companies and the improved quality of life of dogs and cats through optimum nutrition confirms our philosophy every day.
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Knowledge and Respect
By putting research and development at the core of our innovation process, Royal Canin signals a different, totally animal-focused approach, with no concession to anthropomorphism.
This fresh approach requires an open mind and demands that Royal Canin’s teams of experts push their scientific knowledge and that the teams, in turn, push their research partners, whether they are international universities, veterinarians or breeders, to the limit.
Nutrition is a “moving” science that demands constant research and validation. Royal Canin’s Research & Development Centre is committed to being constantly and meticulously alert to every scientific discovery in order to provide benefits for dogs and cats. Every scientific advance brings its share of progress; new questions are asked, answers developed, new nutritional concepts created.
Royal Canin’s research is ISO-certified.
Nutrients versus Ingredients
Coming from an animal nutrition culture, our Research & Development Centre always seeks product answers in terms of nutrients. Each and every food is developed with the aim of producing the best formula and this is our guiding rule when selecting raw materials and suppliers.
Due to the expertise of Royal Canin’s researchers and nutritionists, the Research & Development Centre has the proven ability to develop innovative nutritional solutions. Many world firsts were the result of scientific studies and advanced research in health nutrition carried out by the Royal Canin Research & Development Centre. Royal Canin is a leading company in innovation and its expertise in pet nutrition has led to the development of ground-breaking formulae that consider the specific nutritional requirements of dogs and cats with regard to breed, size, age and physiological conditions.
