The Puppy and the Dog They have been man’s companion through the ages and adapted to their owners, but they have their own behavioural and nutritional demands. Knowing and respectingthem will guarantee their health and well-being.

The cat’s feline nature is always a matter of fascination.He adapts with apparent ease to daily life, and yet he has behavioural and nutritional requirements of his own. Knowing them and respecting them will guarantee his well-being and his health.

Because of its composition, a Royal Canin Health Nutrition food provides all essential nutrients measured out with utmost precision in order to contribute every day and on a long-term basis to the well-being and health of every animal, according to his age, his size, his physiological condition and his breed.

Innovation for the sake of dogs and cats’ health. For over 40 years, Royal Canin has worked with breeder partners and veterinary nutritionists to go ever further into innovation and precision to enable us to formulate nutritional solutions which perfectly meet dogs and cats’ real needs.

Home > News > A FIRST FOR SA – Royal Canin Vet Business Forum

A FIRST FOR SA – Royal Canin Vet Business Forum

Veterinarians, professors and journalists gathered from across the country to attend Royal Canin’s inaugural Vet Business Forum (VBF) held at The Forum in Bryanston, Gauteng on 23 and 24 October 2012. The purpose is to build a strong partnership with veterinarians and to differentiate to win in an ever-changing environment of veterinary business. Royal Canin is committed to the development of the veterinary channel and strongly believe in mutuality with veterinarians in order to sustain and grow their professional business.
A FIRST FOR SA  – Royal Canin Vet Business Forum

Veterinarians, professors and journalists gathered from across the country to attend Royal Canin’s inaugural Vet Business Forum (VBF) held at The Forum in Bryanston, Gauteng on 23 and 24 October 2012. The purpose is to build a strong partnership with veterinarians and to differentiate to win in an ever-changing environment of veterinary business. Royal Canin is committed to the development of the veterinary channel and strongly believe in mutuality with veterinariansin order to sustain and grow their professional business.

The VBF provided veterinarians with an insight into effective and efficient practice management and financial measurement criteria while at the same time earning points towards the industry’s Continued Professional Development programme. Key business areas during the conference included selling services and products to pet owners, finance for veterinarians to keep a veterinary practice under control, keeping a finger on the future value and daily pulse of a business, the Consumer Protection Act’s affect on a business and also some key selling tips. Experts in these fields provided delegates with critical information to ensure a successful and differentiated practice.Veterinarians benefitted from gathering information from reputable international and local speakers in both a presentation and workshop format – a truly unique opportunity and a first for South African Veterinarians!

 

The 2-day conference kicked off with a tour of Royal Canin’s factory and Eco Park. Royal Canin’s industrial model is one of the most advanced in the world and the factory in South Africa is privileged to benefit from this model. Veterinarians were exposed to the Royal Canin South Africa factory and saw first-hand how the products are produced as well as the impressive quality and food safety measures that are in place to ensure that the very best product reaches the shelves and most importantly the pets. The Eco Park at Royal Canin’s factory in Kya Sands, Gauteng is also unique. As part of Royal Canin’s global strategy to ensure a more sustainable planet long into the future, the Eco Park was built as the first step to recreate the once beautiful natural surroundings that existed in Northriding. The gardens boast an entirely indigenous, fully integrated biodiverse environment that is home to more than 180 species of birds. The Eco Park also boasts a breeding colony of the threatened red data species, the Giant African Bullfrog. This proves to be just one area that Royal Canin is making a difference to the planet and the wildlife that in essence inhabited the land before the realities of urbanisation set in.

 

The VBF, at The Forum in Bryanston Johannesburg, was designed around a state-of-the-art showroom that depicted the image of an ideal veterinary practice. Tarryn Day, Marketing
Manager of Royal Canin South Africa says, “Through this showroom, we were able to showcase our impressive range of veterinary diets, display various shelving options to hold product in practice and maximise space at the same time, as well as an array of exciting promotional tools to be used in practice. Veterinary diets are becoming a very important part of preventative methods used in every day practice to minimise clinical signs, promote recovery and manage diseases. These diets differentiate veterinarians from point-of-sale outlets and ensure not
only healthier pets but also loyalty to the vet and the practice with pet owners. Royal Canin globally invests substantially in the research and development of this extensive range of diets to provide veterinarians with quality, proven preventative care of which we can be very proud”.

Guest speakers from the UK, Spain and South Africa provided expert opinions on various aspects of owning and managing a successful veterinary practice. Workshops were held to provide veterinarians a platform to interact with the guest speakers and other Veterinarians across the country.

 

Dr Geoff Little, renowned veterinarian from Dublin in the UK explained in detail the advantages of selling products and services to clients who remain loyal to your practice and how to market veterinary practices effectively to ensure differentiation and repeat purchases from customers. Dr Little is a recognised expert and has 35 years veterinary practice experience and now provides business advice and communication skills to veterinary teams in Great Britain.

 

Dr Pere Mercader provided expert advice on what financial indicators to look for to ensure a successful practice. Dr Mercader has been an independent management consultant since 2001 providing business advice to a number of Spanish and Portuguese veterinary centres.

 

Dr Riaan du Preez, current president of South African Veterinary Association (SAVA), is a qualified Veterinarian with a Masters in Business Administration and extensive practical and management experience. Dr du Preez writes numerous articles and teaches practice management while offering practical evaluation and turnaround strategy services to professional entrepreneurs through his company, 360 Degrees Forward. His reinforcement of strong financial principles in a practice provided significant insight into South African veterinary practices.

 

Roger Hitchcock, a practicing consultant, has worked with large and small businesses for 20 years. He has been very involved in training and consulting with regards to the new Companies Act and the Consumer Protection Act (CPA). His insight into the CPA proved to be invaluable for the delegates.

 

On the final afternoon of the forum, Mark Keating, CEO of South Africa’s most used sales tool, SALESGURU, who boasts an award winning career, offered motivation to the delegates and some sales tips to improve the turnovers of their practices.

 

Royal Canin South Africa Managing Director, Frederic Desbrosses, says, “The world is changing, both globally and locally, and you have only to look at the many changes in distribution in South Africa to realise how vital it is that the veterinary industry also develops and evolves accordingly. The primary aim of the VBF is to build a partnership with veterinarians in South Africa, confirm our commitment to the well-being of their businesses and together, to differentiate our businesses to win.  To do this it is vital that we go beyond the product and delve deeper into services, value-added business practices and enhanced consumer insights. We need to incorporate a total business approach as differentiation of services is a key success factor in an increasingly complex and competitive environment. By taking this time to work with 100 veterinarians from around South Africa, Royal Canin’s VBF was able to provide critical skills and advice, through international industry experts, that they can use practically to improve their own businesses to build a sustainable and bright future”.

 

For more information, or to contact any of the guest speakers, contact Royal Canin South Africa on 011 801 500 or e-mail info@royal-canin.co.za